Google Analytics provides an excellent analytics framework for any website.
Sometimes, you might wish to capture a little bit more information than the default set-up provides. For example, which exact links were clicked an a specific page?
This allows you to compare 2 links that go to the same page, or analyse the performance of links which take you to a different site. Here we examine a simple method of doing this, which can be customized as desired. continue reading
Saynt is a tool I developed which enables rapid development using the Google Analytics API.
This project allows you to interact with the Google Analytics API in php. You can describe queries, select output formats (html, csv, or database import) and experiment. Once happy, just set up a cron job to extract the data you need when you need it! continue reading